Hiring comedians for corporate and public events is the latest trend in the business world and it’s not difficult to see why. Comedians offer a fun yet sophisticated form of entertainment which can be enjoyed by the whole team. Hiring comedians for end of financial year (EOFY) events is proving especially popular this year, and we’ve found a few reasons why…

Engagement

A challenge many business owners face is how to make their clients and customers meaningfully engage with a product or service. On the face of it, your product may not seem all that interesting! The great thing about comedians is that they have a knack of taking dry subject material and making it entertaining. Allowing a comedian to make jokes related to your industry is an excellent way to get your clients thinking about, and forming positive associations with, your product. If buyers are interested in what you’re offering, they are far more likely to purchase, so it’s vital you do everything you can to draw their attention. A comedian is a fantastic way to do just that.

Atmosphere

We all know that comedy lightens the mood in a room and creates positive vibes. This energy creates an environment where your team and clients are more likely to feel comfortable with each other. If your clients are tense, anxious or stressed, it’s highly unlikely they will feel confident in your business. If, on the other hand, they are relaxed and feeling good, they will likely be on the look out for future business opportunities. By making fun of the world around them, a comedian is able to strategically position your clients and staff on the same side. This will put your clientèle in the right frame of mind to continue and grow their relationship with your company.

Connections

Finally, comedians are ideal for EOFY events as they help your break down barriers between your customers and your team. The end of the financial year is often a time when deadlines are pressing, leading to stress for staff. In addition to this pressure, more prospective customers will be walking through your doors during this period than any other.  A comedian has the unique ability to make both your staff and clientele feel at ease through laughter. Comedy can link the positive memories created at the EOFY party to a broader positive perception of your company. This will increase worker satisfaction and loyalty and also create an incentive for clients to come to you again. If you’re looking to book a comedian this EOFY, book with us here.